LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on scheduled programming via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online conten